Updates
-
07/19/2011 - 04:18Asset Graphics join the Love Group
-
07/28/2010 - 06:00Design Week focuses on the print-on-demand revolution...
-
07/02/2010 - 02:55Art Buyers snowed-under? On holiday? On maternity leave? or just don’t need someone full-time?
-
06/29/2010 - 03:20Asset launch a new website specifically related to Digital Print services
Felix World Cup
The World Cup themed campaign for Felix cat food features the famous black and white cat gracing the England Badge. The 3 lions are replaced with the cheeky Felix cat.
The photography was supplied by the client digitally. While generally happy with the shot the client felt additional work was required. Sitting with the creative we prepared it for newsprint, lightening the shot overall and also carrying out some creative adjustments.
Read on to find out how we achieved the final version
The final Ad has just started to appear in the National Press on the eve of England's opening game and it looks great!
First, the badge was looking very flat around the stitched areas, there was an existing embossed feel in these areas but it was far too subtle and would have been lost printing on newsprint. Second, around the cats eyes the stitching was messy and the white areas on the cat needed to be whiter. Third, the shirt needed to have additional folds added, also existing folds required more contrast.
Each element: paws, cats, badge border were masked. Although time consuming, this provided complete control over the areas to be worked on.
All Services
Latest Work
flybe for Souk 360
Souk 360 (flybe UK)
12/11/2010
Creative
Product Photography and Packshots
Various
Various
Creative
Get Set, Go Free
Nestlé
06/08/10
Creative